Business growth
Opportunities to attract new students and keep the ones you have.
For trainers
Build better riders. Build a stronger business.
Bring structure, credibility and new opportunities to your lesson program through the UDJC Riding School network.
Already had your intro call? Continue to onboarding
01 / Why partner with UDJC?
Your program, with a national system behind it.
UDJC Riding Schools stay independent. You keep your business and your way of running it, and gain a proven curriculum, a recognized standard and a network of schools, shows and families.
Structured curriculum
A clear framework for rider progression, from first pony ride to competition.
Professional credibility
Affiliation with a national educational organization and its standards.
Community & exposure
Connections, visibility and referrals within the UDJC network.
02 / How UDJC can support your business
Better riders. Families who stay.
- 01
Stronger retention
Badges give every student a visible next milestone, so riders have a reason to keep coming back.
- 02
Clearer parent conversations
Shared progress standards make it easy to show families where their child is and what comes next.
- 03
A program that stands out
A recognized curriculum and certification set your lessons apart from other programs nearby.
- 04
New engagement and revenue
Badge assessments and in-house Badge Shows add events your riders and families look forward to.
Start here
What is a UDJC Riding School?
This is not a logo program. Watch the overview to see what the program asks of a school, and what it gives back.
- Why UDJC created its Riding School program
- Turning riding lessons into a real education system
- Unicorn → B → E → A, riding and horsemanship
- Progression, Badges and Badge Shows
- How your school connects to the wider UDJC system
03 / How the program works
From application to your first Badge Show.
Once your school is approved and onboarded, the UDJC system runs inside your existing lesson program.
- STEP 01Apply & onboard
Book an intro call, apply and complete onboarding.
- STEP 02Implement the curriculum
Teach Unicorn, B, E and A with horsemanship.
- STEP 03Assess riders
Evaluate each rider against shared UDJC standards.
- STEP 04Award Badges
Riders earn official Badges as they show each skill.
- STEP 05Host Badge Shows
Run in-house Badge Shows as an eligible school.
04 / Membership & what is included
Same standard. Two levels of support.
Both memberships follow the same certification standards. Elite adds support and visibility; it is not an easier or more complete certification. You choose your membership after your school is approved.
01 / MEMBERSHIPESSENTIAL
Professional
$1,000 per year
Everything a school needs to operate as a UDJC Certified Riding School.
- Full access to the curriculum needed to operate as a Certified Riding School
- Official Riding School tile
- Listing in the UDJC School Search
- Badge Shows
- Working materials
- Trainer Requirements book
- Million Dollar Riding School book
- Parent brochures
- Monthly group call
- Member discounts
- 1 free tack stall at Circuit Shows
- Social media features and spotlights
02 / MEMBERSHIPMORE SUPPORT
Elite
$3,000 per year
Everything in Professional, plus:
- Quarterly private business consultation calls
- Marketing toolkit
- Preferred search placement
- Custom 3 × 24 banner at Circuit Shows
- Additional marketing and visibility benefits
Included today
Onboarding
After approval, every school completes the School Launch Program with UDJC before going live.
Requirements
The complete UDJC system at your school: all four levels, the curriculum, horsemanship and Badge Shows.
Ongoing support
Monthly group calls and working materials with Professional, plus quarterly private business consultations with Elite.
Every UDJC Riding School must
- Offer Unicorn, Level B, Level E and Level A
- Teach the UDJC curriculum
- Teach horsemanship alongside riding
- Follow the UDJC trainer requirements
- Provide progression through the levels
- Host UDJC Badge Shows
- Actively operate the UDJC system
05 / Become a UDJC Riding School
Start with a 20-minute conversation.
Tell us a little about your barn and the UDJC team will set up a short intro call to learn about your program, answer your questions and explain the process.
A strong fit for
- Schools wanting more structure
- Schools serious about education
- Trainers willing to follow standards
- Programs willing to teach horsemanship
- Schools wanting measurable student progression
- Schools willing to host Badge Shows
If you are mainly looking for a logo, a directory listing or a marketing affiliation, this program is probably not the right fit.
Already had your intro call? Continue to onboarding and the full application